Four popular categories of “winning secrets” help TikTok Shop merchants innovate their operations
The "2023 TikTok for Business Overseas Marketing White Paper" released by TikTok for Business and third-party research organization Deloitte pointed out that global e-commerce consumers' shopping behavior has shown new characteristics of fragmentation, socialization, and entertainment, and has gradually formed "interest content guides purchases." New e-commerce consumption model: 71% of